World Marketing a Verona
Dal Presidente |
Segnalo levento in oggetto in agenda
World Marketing Congress 2007
Verona 11-14 July 2007
http://www.dea.univr.it/dol/main?ent=seminario&id=816
Si tratta del Tredicesimo World Marketing Congress organizzato dall'Academy of Marketing Science (www.ams-web.org ) in collaborazione anche con LogiMaster.
Per la prima volta si terrą in Italia dall'11 al 14 luglio 2007 presso la Facoltą di Economia dell'Universitą di Verona (Polo Zanotto) il Tredicesimo World Marketing Congress organizzato dall'Academy of Marketing Science (www.ams-web.org ) in collaborazione anche con LogiMaster.
Topics del Convegno: Customer Loyalty and Brands, Logistics Strategies in Channel Development, Consumer Perception and Evaluation, Socially Responsible Consumption, Service Considerations in International Marketing, Improving E-Marketing Performance, Brand image, Marketing Education, Marketing Research and Quantitative Analysis, Strategic Customer Relationships, Product Planning and Pricing Strategies, Research into Salesperson Characteristics, Services & Strategy, Entrepreneurship, Relationship Marketing, Retailing, Advertising, Non-for-Profit Marketing, Designing Successful Web-Sites, International Marketing, Product-Market Strategies, Research into Sales Manager Behaviors, Consumer Behavior in E-Marketing, Strategic Marketing Capabilities.
Sono previsti molti relatori illustri dale univeristą americane, per maggiori dettagli sullagenda:
http://www.ams-web.org/associations/213/files/2007Program.pdf
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